To be honest we intend a scientific approach to the strategy games. The generalisation to non-standard boards (curved 2-dim surfaces) motivates some flexibility in the brain (what can't be harmful). And a right theory must apply to such general cases, so in working within a broad framework we avoid too short-sighted ideas directly, those won't be the correct solutions in the end anyway. And just in case we intend to model dynamics by nonconstant geometry, sooner or later we need a general setting anyway.
Last but not least it gives appealing pictures for a non-expert audience as well as many welcomed starting points with already established connections to modern mathematics.
In the long run the project could lead to new insights in music, football (soccer, rugby), economics, Wall Street as well as politics. Hopefully it can help to find solutions other than Nash-equilibria. The latter are worst case scenarios, a fact that seems to be not widely known.
And in the future (as all science) such a theory of war games might be applied in military reality, of course let's keep that in mind as well right from the start and avoid uncomfortable surprises later on.